When I first caught drift of the buzz of Rimmel Apocalips I was very intrigued, and then when people started tweeting and instagramming photos of their new purchases I decided I had to try them, especially after reading a review of a higher end similar product.
I decided to go for the boldest colours, and I am a fan of a red lip (although I don't sport it enough) and so the shade Big Bang jumped into my basket.
The colour payoff for this is amazing, and even once the gloss has faded there is still vibrant red on your lips, I wore this one Saturday and I think I only needed to touch it up once in the afternoon.
This product is long lasting, but I will say that after extended time it is a little prone to bleeding (nothing serious, you can only spot it when you're actually standing up close and personal infront of a mirror) so for that I would assume the best thing to do is to wear lip liner before hand - but I'm too lazy for this.
Like with all bold lip products, you most definitely need to use a mirror to apply this or you're in big trouble. A little can go a long way, so build the colour up and see how you get on.
This can be a little drying, so try a thin layer of lip balm before hand. I'm very lazy when it comes to using lip scrubs so I'm quite fortunate that this doesn't highlight dry patches particularly.
I would most certainly recommend this shade, I also have Apocaliptic which I haven't worn quite as much so I'll do another post on that at some point. After seeing some other posts I like the look of some of the mid pinks, but I don't think, personally, I'll be opting for the nude shade.
What do you think of Apocalips - love/hate/indifferent?